February 2013
4 posts
Check out our infographic for 'NO' in Media... →
inreeltime:
We are very proud of this coverage in the Media Monkey section of Media Guardian, for our work on the online PR campaign for ‘NO’. It even gives Way To Blue a shout out!
In Reel Time: From Oscar® Buzz to Box Office Bump →
inreeltime:
Oscar® nominations are a tried and tested route to box office success. But what role does social play in contributing to The Oscar® Bump? We look at which Oscar® nominees are generating the most buzz and what that means for box office sales.
As a marketing tool, there isn’t much…
In Reel Time: Movies At The Big Game →
inreeltime:
Way To Blue is a global communications agency, specialising in Social and PR for the Entertainment Industry. Following the Superbowl yesterday, we analysed all English-language Twitter conversations about the film trailers created for the ad breaks this year, to see which trailers had the…
October 2012
1 post
In Reel Time: Skyfall Premiere →
inreeltime:
Last night the Royal Albert Hall hosted the Royal World Premiere of the 23rd instalment in the Bond franchise, Skyfall.
This morning, we’ve reviewed a staggering 18,187 tweets mentioning the Skyfall Royal World Premiere, all posted since yesterday. 52.3% of the tweets came from the UK and the…
September 2012
2 posts
In Reel Time: Facebook and the bright mobile... →
inreeltime:
This week mobile is all the rage. Fact. Yesterday the iPhone 5 was finally unveiled. Earlier in the week the UK’s largest mobile operator Everything Everywhere unveiled a new consumer brand – “EE” – to coincide with the arrival of superfast mobile internet services on 4G. This product and service…
This weeks top social stories
US politics, One Direction, clever stuff from the world of analytics, Twitpic of the week and why the film studios are hanging out on Google+.A quick round up of some stories in social that caught my attention this week
Barack Obama set a new world record on Twitter last night (well, for politics anyway), with more than 53,000 tweets per minute during his official nomination acceptance speech. ...
July 2012
1 post
April 2012
4 posts
October 2011
1 post
How Digital Has Transformed the Home Video...
Originally posted on Mashable….
Practically since the birth of television, consumers have enjoyed watching feature-length movies at home. In the early years, movie studios worried that television broadcasts would cannibalize cineplex ticket sales. In time, however, studios learned that home viewing not only didn’t have a substantial impact on box office sales — the home video market...
September 2011
4 posts
How Facebook Changes Impact Brands
With membership and traffic plummeting of late, Facebook have made some major changes which impact brands and consumers alike. The response, as with any change Facebook make, has been audibly ‘meh’ but there’s some useful benefits for brands.
Wired magazine described the changes by saying, “Facebook’s vision of the future involves bringing its users entirely into its social platform, allowing...
How Social Media is Changing Movie Marketing
This was an article Mashable posted last week on social media’s impact on movie marketing. Nothing ground-breaking but some good examples of recent successful campaigns.
From self-funded independent projects to big-name Hollywood blockbusters, the movie industry has embraced social media. Big time.
Historically, of course, this makes a lot of sense. Classical Hollywood had the star system and...
The Format War: The Future of Home Entertainment
25 years ago VHS beat Betamax as the format of choice for film home entertainment. 13 years later DVD beat Laserdisc. 10 years later Blu-Ray beat HD-DVD. That was only 3 years ago now and Hollywood had already begun debating and developing the next ‘format’ for home entertainment. Coinciding with this year’s CES (the Consumer Electronics Show), a number of articles have begun surfacing about...
Which Studio Is The Most Profitable?
Posted today on the Hollywood Reporter….
Thank Harry Potter and the Na’vi warriors. Time Warner and News Corp., home to thePotter franchise and Avatar, respectively, ran the studio units with the highest operating profits in 2010. They also recorded the biggest filmed-entertainment revenue out of all the media conglomerates.
That’s according to a THR analysis of financial statements of the...
