Having just returned from LA, one of the main topics of conversation was how to drive collection in the digital age. This is of immense interest to me as someone who has collected Betamax (showing my age), VHS, DVD, Tapes, Vinyl and CD’s. It’s also of interest to the Entertainment business as it…
- 1 year ago
With the winners now announced, we take a country-by-country perspective on how the Academy matched global social meda predictions. By looking at the predictions and aspirations of 7 countries, in their native language, we can reveal how each country predicted the ‘Big Four’ awards and how close they were to matching the Academy.
We also analysed conversation during the red carpet and award ceremony to see who were the king and queen of style in the all important fashion stakes.
We are very proud of this coverage in the Media Monkey section of Media Guardian, for our work on the online PR campaign for ‘NO’. It even gives Way To Blue a shout out!
Oscar® nominations are a tried and tested route to box office success. But what role does social play in contributing to The Oscar® Bump? We look at which Oscar® nominees are generating the most buzz and what that means for box office sales.
As a marketing tool, there isn’t much…
Way To Blue is a global communications agency, specialising in Social and PR for the Entertainment Industry. Following the Superbowl yesterday, we analysed all English-language Twitter conversations about the film trailers created for the ad breaks this year, to see which trailers had the…
Last night the Royal Albert Hall hosted the Royal World Premiere of the 23rd instalment in the Bond franchise, Skyfall.
This morning, we’ve reviewed a staggering 18,187 tweets mentioning the Skyfall Royal World Premiere, all posted since yesterday. 52.3% of the tweets came from the UK and the…
- 2 years ago
This week mobile is all the rage. Fact. Yesterday the iPhone 5 was finally unveiled. Earlier in the week the UK’s largest mobile operator Everything Everywhere unveiled a new consumer brand – “EE” – to coincide with the arrival of superfast mobile internet services on 4G. This product and service…
US politics, One Direction, clever stuff from the world of analytics, Twitpic of the week and why the film studios are hanging out on Google+.A quick round up of some stories in social that caught my attention this week
Barack Obama set a new world record on Twitter last night (well, for politics anyway), with more than 53,000 tweets per minute during his official nomination acceptance speech. So far, his party is taking gold in the battle of engagement on Twitter with the Democratic National Convention generating a staggering 9 million tweets, more than twice the number generated from Mitt Romney’s Republican gathering last week.
The re-launched Dallas may have proved a big ratings and conversational hit for Channel 5 in the U.K. this week, but in the world of social, data really is the new oil. A New York based analytics firm has developed a smart algorithm enabling brands to serve low cost ads to potential new customers, based on conversation topics from their existing fans, in real time. The really clever part is the data crunching that works out the likely correlation between a brand and a conversation topic. This enables the brand to serve a relevant, timely ad to a potential new customer. This is impressive stuff and could breathe new life into the under-used ‘interest targeting’ tool that Facebook added to the Ad Manager suite just over a year ago.
Since the IPO, Facebook’s ad revenue model has taken quite a battering, mainly due to the low CTRs on Facebook ads. To add to these woes, a report from eMarketer this week suggests that Twitter is likely to earn almost twice the amount of mobile advertising revenue, compared to Facebook this year. The main driver is the ‘promoted tweet’ product – a huge hit with brands that fits seamlessly into the user experience on mobile devices. Facebook was slower to market with a mobile advertising solution that is more conspicuous and less integrated into the newsfeed on smartphones and tablets
Adoring One Direction fans are helping to keep their favourite band members at the top of the twitpic charts this week with a picture of Niall Horan draped across a pool table reaching more than 15 millions people. Impressive stuff. Personally however, my favourite twitpic of the week is this not-so-innocent rail side poster ad. Genius pole placement.
But back to One Direction. At the MTV VMAs last night the band won an award in the brand new category ‘most share-worthy video’. Votes were collected using Twitter hash tags and voters could view the results in real time. This is the second time the broadcaster has used hash tags as a voting tool. The mechanic was previously used for the MTV Movie Awards in May where the ‘Best Hero’ category attracted almost one million votes via Twitter.
And finally, following in the footsteps of The Muppets and The Avengers, Disney in the U.S. will be using the Google+ platform to debut the trailer for Spielberg’s Lincoln next Thursday (13th September). The hangout will include the world premiere of the trailer, followed by a live chat with Steven Spielberg and Joseph Gordon-Levitt. Fans can apply to join the hangout by submitting a short video to YouTube. The hangout will also be broadcast live in Times Square and all the content will be made available on YouTube immediately afterwards.
With big social buzz around Lincoln already, this is a real coup for Google’s social platform and technology. They will be expecting the event to increase awareness, visibility and usage of Google+. It also marks the very first time that a studio has debuted a movie trailer on their social platform and assuming success, other studios are likely to follow suit.
- 2 years ago
- 2 years ago